'Internally illuminated' plastic faced signs, as we know them today, didn't exist in 1949.
Neon was the exotic medium for both display windows and outdoor signage,
and every large and medium sized city had several sign companies
with in-house neon glassbenders.
You can see many more vintage ads by downloading
Bill's Neon Instruction Book. It's in 'PDF' format, and it's free!
Get it here:
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